Partnership Marks Commercial Launch of the Linkables Platform New Online Advertising Functionality Now Available Across 24/7 Real Media’s Global Web Alliance
BOSTON, MA and New York, NY — (November 8, 2011) – – Linkable Networks, the leader in linkable offers technology, and 24/7 Real Media, WPP’s ad technology company, today announced a partnership that taps into consumers’ growing interest in digital coupons that are directly linked to credit and debit cards. This also marks the commercial launch of the Linkables platform. Brands advertising across 24/7 Real Media’s Global Web Alliance of top publishers can now use Linkables to enhance their online advertising campaigns with advertiser-level and manufacturer-level discounts and offer the ability to link deals to any debit or credit card. The 24/7 Real Media partnership positions Linkable Networks, on the heels of an investment from Citibank, as the premium choice for brands looking to elevate loyalty marketing, sponsorship activation and customer engagement.
“We are dedicated to providing innovative and effective marketing technologies to our advertisers, and view the Linkable Networks’ platform as a perfect fit with our current capabilities,” said Ari Bluman, President of North American Sales and Operations at 24/7 Real Media. “Linkables facilitates a level of interaction with brand marketing that has not previously existed. When added to a display or banner advertisement running on our Global Web Alliance, this new functionality gives the consumer a financial incentive to click-through and engage. I’m excited about all the different ways we can integrate Linkables into our clients’ campaigns.”
Linkables create a seamless savings experience by enabling advertising networks to offer consumers the ability to link retail offers they see in banner, text, video, mobile, as well as in TV and print ads, directly to their credit or debit cards, allowing them to automatically receive the advertised savings posted back to that card. Now launching after a successful closed beta trial, the platform supports over 95% of all credit and debit cards in the United States and is being integrated by major banks and media partners. Starting today, all consumers can sign up to receive linkable offers by registering at www.mylinkables.com or by clicking on any Linkables ad.
“With 24/7 Real Media helping us launch Linkables as a brand new advertising functionality available to their clients, it’s increasingly evident that we’re moving rapidly toward an era of more engaging and effective online advertising campaigns,” said Tom Burgess, CEO of Linkable Networks. “24/7 Real Media already offers one of the most precise targeting and campaign effectiveness mechanisms on the market today. With Linkable Networks’ ability to measure clicks-to-bricks attribution and move specific inventory through manufacturer-level offers, brands in 24/7 Real Media’s Global Web Alliance now have a significant advantage and opportunity to build loyalty in a fragmented consumer marketplace.”
Because the discount from the online advertisement is automatically redeemed back to the card that was linked, advertisers for the first time can now measure the precise effectiveness of their coupon marketing and special offers. Additionally, Linkables is the only platform available today with the ability to offer manufacturer-level discounts, meaning brands and retailers can provide discounts for specific products, in addition to a general discounts at the retailer
Brian Stoller, Managing Partner – Leader Digital Strategy at Mindshare, a WPP company, added: “We have already seen audiences embracing the use of rewards points to purchase products, services and virtual goods. Linkables is the next evolution of interaction between brands and consumers. The universal nature of the platform and the fact that it does not discriminate amongst credit or debit cards brings a scale that will help brands navigate this new loyalty terrain. I am looking forward to seeing the positive results of the partnership with 24/7 Real Media.”
About Linkable Networks, Inc.
Linkable Networks, based in Boston, Mass., has built a new advertising functionality that converts TV, radio, print, banner, text, video, or mobile ads into linkable offers, also known as “Linkables.” The company’s Linkables are transforming the way that consumers take advantage of great savings from the brands they love while delivering pinpoint targeting, attribution for advertisers. Linkable Networks’ technology allows consumers to link store-level and manufacturer-level offers directly to their credit or debit card of choice, with no point-of-sale integration, no mail-in rebates and no paper coupons – and the discounts appear directly on the consumer’s bank statement. Linkable Networks is bridging the gap between advertisers, brands, consumers and financial institutions. For more information, please visit: www.linkablenetworks.com
About 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com
For Linkable Networks
Racepoint Group, Inc.
For 24/7 Real MediaSandy Drayton