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Coupon Use Still Prevalent Among American Consumers

Coupon Use Still Prevalent Among American Consumers

Boston, MA. — (April 3, 2013) – A recent survey conducted by Linkable Networks, the leader in card-linked technology reaching more than 200 million US consumers each month, reveals that 95 percent of Americans use coupons when shopping and 73 percent admit to using coupons at least a couple times a month. The research was conducted to reveal trends in consumer shopping behavior and purchasing decisions, the prevalence of coupon use and the gaining momentum of mobile devices.

America is a country of deal seekers and technology hounds and it is no surprise these two are converging. While 78 percent of respondents name the Sunday paper as the source for their coupons, 61 percent also use online sites for coupons and promotion codes. Not surprisingly, age is the biggest factor in determining how a consumer looks for coupons – 85 percent of those 45 or older clip coupons from the Sunday paper, while 69 percent of those age 18-44 search coupon and deal websites or seek coupons on mobile phones.

Additional survey findings include:

  • Married people are more likely to use the Sunday paper as their source for coupons (81 percent vs. 75 percent unmarried)
  • Women are more likely than men to search for coupons on coupon and deal websites (67 percent vs. 56 percent men)
  • The majority of Americans surveyed (82 percent) report using some form of plastic, whether debit or credit card, when shopping
  • When shopping, 67 percent of respondents say they check their smart phone to see if there is a better price elsewhere

“Our society continues to be deal savvy,” said Tom Burgess, CEO of Linkable Networks. “As we emerge from an unstable economy, I think we all learned the value of stretching the dollar as far as we can and one way to do that is to seek out coupons, promotions and deals. Our research shows that consumers are using multiple sources to simplify and streamline their shopping experience and save money along the way.”

Linkable Networks’ technology is helping to bridge the gap between traditional coupon clipping and modern day technology to enable deal seekers to save on every day goods with the use of digital coupons called “Linkables.” Linkables are digital coupons, which eliminate the need for clipping and sorting paper coupons by providing paperless offers that can be “linked” directly to a consumers debit or credit card. Once the consumer registers their card at MyLinkables.com, they can click on any available offer and link them to their card of choice. After a purchase is made with the registered debit or credit card, the savings are automatically credited to the card with the savings appearing directly on the cardholder’s monthly statement – no paper coupons necessary.

To view current offers, please visit MyLinkables

About Linkable Networks, Inc.

Linkable Networks, based in Boston, Mass., is the only card-linked offer company with the ability to provide coupons and offers at the individual product or SKU-level. The company’s card-linked offers, also known as “MyLinkables,” enable any form of advertisement – TV, radio, print, banner, text, video or mobile ads – to become linkable and are supported by 99% of all credit/debit cards. MyLinkables is transforming the way consumers take advantage of great savings from the brands they love, while delivering pinpoint targeting and attribution for advertisers. Consumers can register through their bank, retail ads or at www.mylinkables.com and can also share them via Facebook and Twitter. Linkable Networks is bridging the gap between advertisers, brands, consumers and financial institutions, leading the way in the transformation of the modern savings model. For more information, about Linkable Networks, follow us on LinkedIn, Facebook and @Linkables on Twitter.

Media Contact:

Deanna Meservey
Racepoint Group for Linkable Networks
Deanna Meservey