7 Ways Loyalty Programs Can Increase Social Media Exposure

September 4, 2014 | Street Fight

More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. While most businesses know that loyalty programs can be beneficial for customer retention, they aren’t aware of how integrating social media components could impact their ability to acquire new customers, as well. Here are seven ways that businesses can use existing digital loyalty programs to help increase reach on social networking platforms. Read more