Loyalty Ad-Tech Firm Linkable Networks Raises $11.7m in Funding

March 2015 | Boston Business Journal

Linkable Networks, a Boston-based loyalty advertising technology company that aims to engage retailers and consumer-packaged goods brands with millennials, has raised $11.7 million in investor funding. Total funding to date for the company, founded in 2010, is now $35.5 million, with investors including Kepha Partners, Common Angels, and Blue Chip Ventures.

The latest funding will be used mainly to accelerate growth, double the company’s headcount to nearly 60 employees by year’s end, and to launch Omnyverse, which aims to bridge digital marketing and brick-and-mortar stores, said Linkable Networks co-founder and CEO Tom Burgess. Linkable Networks is currently working out of co-working space WeWork in the Fort Point neighborhood of Boston and has integrated its loyalty software with 200 million accountholders from American Express, MasterCard, PayPal and Visa.

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