Loyalty360 | March 2015
CPG brands and retailers have struggled with engaging and influencing customers – things like print-at-home coupons and load-to-card initiatives are simply too cumbersome and archaic in this day and age. Achieving brand loyalty is the goal of Boston-based Linkable Networks, a direct-to-consumer loyalty company. According to Linkable Networks, millennials prefer to be rewarded for their customer loyalty than discounted on a purchase. And they want redemption to be automatic and hassle-free. This is Linkable’s offer to CPG brands and retailers. Its platform enables always-on loyalty by breaking down the walls between digital media, physical retail and consumers with something already in our pockets – a credit or debit card.