Linkable News

Media Contact:

Racepoint Global for Linkable Networks
617-624-3200
linkable@racepointglobal.com

Expert: Keys For Coupon Success

May 2016 | BizReport

How Card Linked Offers Will Take On The Daily Deal

April 2016 | LinkedIn, Mark Bees

7 Ways Local Merchants Can Foster Customer Loyalty

March 2016 | Street Fight Magazine

Seven Questions For Tom Burgess

March 2016 | Rhode Island Small Business Journal (RISBJ)

Ad Roundup: Platforms Increase Connection

February 2016 | BizReport

Top 3 Tips to Implement a CLO Strategy

February 2016 | Biz Report

How Mobile is Changing Couponing

February 2016 | Biz Report

Millennials’ Use Of Coupons: Food For Thought

January 2016 | Progressive Grocer

Don’t Clip Coupons; Download Them

January 2016 | MediaPost

Linkable Networks Launches Shopper Attribution Platform

Linkable Networks has launched the Linkable Shopper Attribution Platform, enabling retailers to directly measure the impact of their digital media on in-store sales based on actual consumer transactions.

The Linkable Shopper Attribution Platform is able to measure the purchase behavior of 180 million credit cardholders in the United States and gives brands and retailers a way to incentivize and reward consumers for purchasing specific products in store, where 93 percent of all retail sales still occur.

“Physical retail is never going away,” says John Caron, chief marketing officer at Linkable Networks, “but retailers are struggling to get people into their stores” amid increased competition from Amazon and direct-fulfillment by manufacturers.

October 9, 2015 | Destination CRM

Linkable Networks Launches The First Fully-Digital Shopper Attribution Solution Bridging Digital and In-Store

Enables retailers to directly measure in-store sales driven by digital and social media

October 2015 | Press Release

Digital Coupons At Retail

Digital isn’t just a millennial thing. Millennials want things to be easier, smarter, faster and better. And, that usually means digital. But, dumb and digital is still a fail which is why so many of the mobile coupon apps have failed. Digital is about making the experience better for the consumer, more efficient for the retailer and more measureable for the brand. Aligning with those goals is what will drive the transition from print to digital.

August 25, 2015 | Shopper Marketing Magazine (Link requires subscription)

The Paperless Chase

Digital coupons are currently a footnote in overall coupon distribution and redemption. Traditional free-standing inserts (FSIs) that shoppers receive in newspapers are overwhelmingly dominant.

But if newspaper readership is declining and so-called “Mobile Millennials” will be the key grocery shopper of the future, it’s clear that digital offers will grow.

L2C digital coupons aren’t confined to a grocer’s loyalty card. Kroger links digital coupons to its Kroger Plus credit card. While such applications are rare, that may change soon: Boston-based Linkable Networks has launched a program for retailers that enables shoppers to link digital coupons to a credit or debit card.

August 14, 2015 | Progressive Grocer

Digital Coupons Speak To Millennials

According to a recent study conducted by Forrester Consulting on behalf of Linkable Networks, when it comes to reaching out to the millennial demographic, digital coupons could be the answer.  Attracting this group is a major goal for most supermarkets and marketers alike, and according to the study, retailers and brands must adopt digital coupon redemption experiences that are automatic to millennials, in other words, digital.

“Convenience is key in CPG. For today’s influential millennial population, CPG marketers who consider Invisible Redemption, where through card-linked offers coupons are connected to a shopper’s credit or debit cards and savings are seamlessly redeemed at the time of purchase, will win the race to scale digital couponing.” In addition the study found that shoppers say retailers and brands that offer simplicity will find millennials more inclined to try new retailers or products, driving customer acquisition and use coupons, along with driving loyalty.

June 29, 2015 | Supermarket Guru

Trading Partners Must Make Digital Offers Seamless For Millennials

CPG brands and retailers must adopt automatic digital coupon redemption to appeal to Millennial shoppers, especially those with children. The reason: Millennials find most digital offers to be harder to use than traditional paper coupons.

That’s the key finding of a new study conducted by Forrester Consulting on behalf of Linkable Networks, developer of a scalable platform that enables trading partners to engage, reward and incent consumers directly and across any channel – online, mobile and in-store.

The study, “Creating Loyalty with Millennials and Young Parents: How Automated Redemption and Card-Linked Offers Will Solve the Adoption Dilemma for Digital Coupons,” is based on a March 2015 survey of 516 U.S. shoppers. It concluded that brands and retailers that offer simplicity will find Millennials more inclined to try new products and retailers, thus driving coupon use, customer acquisition, and loyalty. Digital coupons should be linked to credit and debit cards.

June 17, 2015 | CPGmatters.com

Consumers Think Couponing Is Too Darned Difficult

Using paper coupons is soo hard – all that searching, cutting and remembering! Digital coupons aren’t much better – all that finding, sorting and clipping!

Surely, there most be an easier way? According to a new study, there is.

Forrester Consulting surveyed shoppers, in compiling its new report, “Creating Loyalty With Millennials And Young Parents: How Automated Redemption And Card-Linked Offers Will Solve The Adoption Dilemma For Digital Coupons.”

And that mouthful of a title kind of gives away the report’s conclusions – consumers, particularly younger ones, want their coupons to be easier to redeem, by having them linked directly to their credit or debit cards.

June 15, 2015 | Coupons In The News

Digital Coupons Drive Customer Loyalty For Millennials

Reaching the impactful millennial demographic is a major goal for most marketers. Reaching that goal could very well involve digital coupons, according to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks.

CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers, especially those with children, because they find most digital coupons to be harder to use than traditional paper coupons, the study says.

Titled, “Creating Loyalty With Millennials and Young Parents: How Automated Redemption And Card-Linked Offers Will Solve The Adoption Dilemma For Digital Coupons,” the study surveyed 516 U.S. shoppers. What’s more, those shoppers say retailers and brands that offer simplicity will find millennials more inclined to try new retailers or products, driving customer acquisition and use coupons, along with driving loyalty.

June 15, 2015 | Loyalty360

Building Brand Loyalty With Millennials: Gen-Y Shoppers Need Couponing Experience To Be Simplified To Spur Shift To Digital

Automatic Redemption Drives Shopper Loyalty for CPG Retailers and Brands

Retailers and brands that offer couponing simplicity will find Millennials more inclined to try new stores or products (driving customer acquisition) and use coupons (driving loyalty). According to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks, consumer packaged goods (CPG) retailers and brands must adopt digital coupon redemption experiences that are automatic to reach Millennial shoppers, especially those with children, because they find most digital coupons to be harder to use than traditional paper coupons.

June 12, 2015 | Bulldog Reporter

How Digital Coupons Could Sway Millennial Shoppers

A Linkable Networks-commissioned study shows that Millennials are more likely to use coupons if they can automatically redeem them.

If consumer packaged goods (CPG) retailers and brands want to reach Millennial shoppers with coupons they need to offer digital coupons that offer automatic redemption.

Those were the findings of a recent study conducted by Forrester Consulting on behalf of Linkable Networks called “Creating Loyalty With Millennials and Young Parents: How Automated Redemption And Card-Linked Offers Will Solve The Adoption Dilemma For Digital Coupons.”

The study, which surveyed 516 U.S. shoppers found Millennial shoppers, especially those with children, found most digital coupons to be harder to use than traditional paper coupons. Sites, retailers and brands who offer simplicity will find Millennials more inclined to try new retailers or products, driving customer acquisition and use coupons, driving loyalty.

June 10, 2015 | Convenience Store Decisions

Study: Millennials Seek Automatic Digital Coupon Redemption

Millennials as a generation are known for wanting instant gratification, and that desire extends to digital coupons. According to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks, CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers.

This is especially for millennials with children, because they find most digital coupons to be harder to use than traditional paper coupons. The study, “Creating Loyalty With Millennials and Young Parents: How Automated Redemption And Card-Linked Offers Will Solve The Adoption Dilemma For Digital Coupons” which surveyed 516 U.S. shoppers, finds that retailers and brands who offer simplicity will find millennials more inclined to try new retailers or products, driving customer acquisition and use coupons, driving loyalty.

June 9, 2015 | Chain Store Age

Millennials Demand Seamless Redemption Of Digital Coupons

Coupons are a key tool for retailers, one that has consistently proven to work with most demographics. But in order to reach millennials, coupon strategies need to be digital, seamless and simple to redeem.

Millennial shoppers, especially those with children, are finding digital coupons today to be more difficult to redeem than traditional paper coupons, according to a new study by Forrester Consulting on behalf of Linkable Networks.

Shopper’s no. 1 pain point that keeps them from regularly using coupons is forgetting them. In fact, 79 percent said they would not buy an item if they forgot to bring the coupon to the store, resulting in a loss of sales and loyalty.

June 10, 2015 | FierceRetail

Millennial Shoppers Need Couponing Experience To Be Seamless, Easy-To-Use In Order To Shift To Digital

According to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks, CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers, especially those with children, because they find most digital coupons to be harder to use than traditional paper coupons. The study, “Creating Loyalty With Millennials and Young Parents: How Automated Redemption And Card-Linked Offers Will Solve The Adoption Dilemma For Digital Coupons” which surveyed 516 U.S. shoppers cites retailers and brands who offer simplicity will find millennials more inclined to try new retailers or products, driving customer acquisition and use coupons, driving loyalty.

June 9, 2015 | Grocery Headquarters

Forrester Study on Millennial Shoppers

According to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks published today, CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers, especially those with children, because they find most digital coupons to be harder to use than traditional paper coupons. The study, “Creating Loyalty With Millennials and Young Parents: How Automated Redemption And Card-Linked Offers Will Solve The Adoption Dilemma For Digital Coupons” which surveyed 516 U.S. shoppers cites retailers and brands who offer simplicity will find millennials more inclined to try new retailers or products, driving customer acquisition and use coupons, driving loyalty.

June 9, 2015 | Press Release | Read more

Adagio Teas Connects The Digital And Physical Worlds With Omnyverse

And even though they are extremely tech savvy and in tune with quality, Adagio Teas’ target customers also are frugal. “However, some would feel embarrassed if they presented a coupon, especially in-store,” Cramer said in an interview with Retail TouchPoints. “So we loved the idea of taking away the physical aspect of coupons. With card-linked offers, Adagio Teas achieves this and still allows customers to save money without the ‘stigma’ of using a paper coupon.”

May 28, 2015 | Retail TouchPoints

Adagio Teas takes the paper out of promotions

Traditionally, when something is printed on paper, it is considered more valuable and “real.” But for Adagio Teas, an omnichannel specialty retailer of gourmet tea, digital promotions are the most reliable.

“As an online vendor, we are sensitive to the effectiveness of promotions,” Michael Cramer, founder and CEO of Adagio Teas, said during an exclusive interview with Chain Store Age. Adagio Teas operates three stores in the Chicago area as well as a global e-commerce site.

April 30, 2015 | Chain Store Age

First Affiliate Network Exclusively for Card-linked Offers Gains Traction

The first affiliate network built exclusively for card-linked digital offers, promotions and incentives is creating awareness among savings-minded consumers. The Omnyverse network from Linkable Networks has scaled quickly and already reaches more than 50 million consumers each month across more than 30 leading publishers, such as Slickdeals, Shopathome and savings.com. It’s similar to traditional affiliate networks with one significant difference – all its offers are linked to the shopper’s credit or debit card so they can use them in-store or online with proper first-click attribution no matter where they buy.

April 23, 2015 | Progressive Grocer

Linkable Networks Launches Omnyverse, the First Affiliate Network Built Exclusively For Card-Linked Offers

Paperless site-to-store promotions deliver the success of performance-based digital marketing, in-store

April 2015 | Press Release

Solving Brand Loyalty Challenges for Retailers

CPG brands and retailers have struggled with engaging and influencing customers – things like print-at-home coupons and load-to-card initiatives are simply too cumbersome and archaic in this day and age. Achieving brand loyalty is the goal of Boston-based Linkable Networks, a direct-to-consumer loyalty company. According to Linkable Networks, millennials prefer to be rewarded for their customer loyalty than discounted on a purchase. And they want redemption to be automatic and hassle-free. This is Linkable’s offer to CPG brands and retailers. Its platform enables always-on loyalty by breaking down the walls between digital media, physical retail and consumers with something already in our pockets – a credit or debit card.

March 2015 | Loyalty360

Linkable Networks Grabs $11.7M for New Hires

Linkable Networks, a company whose software lets consumers link coupons and other rewards to their credit and debit cards, has received $11.7 million in a Series C funding that it will use to further develop its product and double the size of its staff.

March 2015 | Xconomy

Linkable Lands Funding, Looks to Eliminate Hassle of Printing Coupons

Linkable Networks has announced this week the acquisition of $11.7 million in series C funding, enabling the company to hire key executives, enhance its sales and increase marketing efforts…

March 2015 | PerformanceIN

Loyalty Ad-Tech Firm Linkable Networks Raises $11.7m in Funding

Linkable Networks, a Boston-based loyalty advertising technology company that aims to engage retailers and consumer-packaged goods brands with millennials, has raised $11.7 million in investor funding…

March 2015 | Boston Business Journal

Linkable Networks Announces $11.7 Million in New Funding

In what is shaping up like another success for a serial entrepreneur, Boston-based Linkable Networks has announced that it has raised $11.7 million in new funding for its loyalty card and advertising services which allow brands and retailers to track the effectiveness of marketing campaigns…

March 2015 | BetaBoston

Linkable Networks Secures New Funding

Funding enables key executive hires and enhanced product, sales and marketing investments…

March 2015 | Press Release

Cause Marketing

United Community Mission created a program that is easy for consumers, businesses and nonprofits to opt into…

February 2015 | COLLOQUY Magazine

Passion, Guts, and Networking

Every entrepreneur, whether just starting out or a seasoned pro, always has more to learn…

November 2014 | Rhode Island Small Business Journal

Five Questions with: Tom Burgess

Rhode Island resident Tom Burgess is founder and CEO of Linkable Networks, a card-linked-offer company…

September 24, 2014 | Providence Business News

From Good to Great

In a world that’s always changing, it can be refreshing when a successful company sticks to tradition…

September 9, 2014 | National Retail Federation

7 Ways Loyalty Programs Can Increase Social Media Exposure

More than one-in-three small businesses now has a loyalty program in place…

September 4, 2014 | Street Fight

'