Welcome to Couponing 2.0! The coupon industry is undergoing exciting changes right now, as coupons are now being used by more people more often in more categories than ever before.

While loyalty programs are becoming more complicated and less effective, coupon use is increasing at incredible rates. In addition, consumers are looking to save money wherever possible, and as they seek out more convenient ways to so, digital couponing has been gaining momentum. In fact, 45 million Americans are now using digital coupons.

Naturally, as the coupon industry is evolving and changing, innovation is bringing new ideas to the table to make life easier for consumers, retailers, and advertisers all at once. The most exciting of those, in our humble opinion, is credit-linked offers. CLOs are the next frontier in convenient, hassle-free couponing solutions. Industry estimates suggest that by 2016, subscriptions to merchant-funded incentive programs could exceed 460 million. More convenience for consumers, more targeting/reach for advertisers, and less hassle for retailers: How could you go wrong?

Download the infographic that we’ve put together on the exciting changes in the couponing industry. We think this is only the beginning of a great new trend and we hope you are as excited about it as we are.