Buy, Consume, Buy, Repeat
Establishing the direct-to-consumer connection maintains loyalty, brand preference, brand advocacy and gets you promoted. For years, the consumer package goods brand marketers and product managers have relied on freestanding inserts (FSIs) to drive sales of their products. FSIs are those … Continue reading
Save Big This Week
Creative teams in ad agencies used to joke that the copywriter who first wrote the “save big this week” line must be enjoying nice royalties and be retired somewhere sunny. For retail marketers, motivating shoppers that they must shop here … Continue reading
Would You Like PayPal or Plastic?
Recently, Linkable Networks launched a new feature on MyLinkables – the ability to have savings gained by linking and redeeming offers appear on the credit or debit card that you have registered. This new feature changes the perspective in which … Continue reading
Link or Load?
A guide to understanding the differences (and benefits) of loading-an-offer-to-loyalty cards vs. linking-an-offer-to-payment-cards and how exactly the mobile wallet fits into all of this As digital coupons continue to see dramatic growth, clarification is needed to explain the differences and … Continue reading
Don’t Leave Home Without It
Ask yourself a question - if you left your house without your local supermarket’s loyalty card, would you turn around and get it? If you left without your credit/debit card, would you turn around and get it? I asked the … Continue reading
Something They Didn’t Teach You in School
As every marketer was taught or learned through experience, including an offer in an ad has an immediate and direct correlation to driving sales. In traditional media such as direct mail or newspaper inserts, including an offer was common, even … Continue reading
The Death of the Loyalty Card
How many retailer “rewards” card programs are you a member of? I’m guessing it’s more than one. In fact, I bet it’s likely more than 10. Nowadays, “rewards”, or loyalty programs as they are known, have become so ubiquitous, that … Continue reading
Couponing 2.0
Welcome to Couponing 2.0! The coupon industry is undergoing exciting changes right now, as coupons are now being used by more people more often in more categories than ever before. While loyalty programs are becoming more complicated and less effective, … Continue reading
In the Card Linked Offers Race– Who Are the “Elite Runners” in the Financial Space?
As momentum continues to build around card linked offers and it starts to become an accepted form of digital savings in the consumer’s everyday shopping experience, a lot of players are entering the space and looking for a piece of … Continue reading
Can We all Agree that Card Linked Offers are a Pretty Big Deal?
Last week, Bank of America announced their new loyalty solution that capitalizes on the popularity of card linked offers. BofA will display ads and offers from retailers and restaurants on their bank web pages (powered by our friends over at … Continue reading
