Linkable™ card linked offers enable consumers to link offers they want to any credit or debit card. When the consumer uses their card to make a qualifying purchase, one of the Linkable™ SKU solutions can verify if a SKU item from a linked offer is in the consumer’s basket. When a match is found, the Linkable™ platform delivers the savings.

Linkables Three Options for SKU Enablement:

Retailers and Brands

• Leverage seasonality of products making them more “relevant” and enhancing customer value .
• Promotional discounts are successful in driving sales of particular products, services and categories, often generating an increase in customer traffic.
• Increase Brand awareness
• Creates an opportunity to “upsell” the customer to a more profitable product.
• Drive sales of underperforming categories to strengthen overall YTD sales.
• Acts as a motivation to both purchase the product (new) and create brand awareness which is a key marketing strategy.
• Opportunity to offset promotional expense by leverage local trade funds and shopper marketing dollars to fund product promotions Provides a marketing opportunity to offset “promotional” expenses associated with whole store discounts by having the manufacturer pay the product discounts.
• Product level offers deliver a more efficient spend, as discount is given to the sales of a particular product vs whole store.
• Deliver promotions based on; inventory, products, departments, banner or brand, seasonality and events. Leverage MDF / CO-OP funds to improve marketing ROI. Fast, less than 1 day, installation process.

Grocery Retailers and CPG Manufacturers

• A purchase based, targeted advertising platform that makes data actionable and delivers consumer and Consumer Package Goods (CPG) advertiser value at the appropriate Path to Purchase touchpoint.
• An innovative, disruptive digital media channel that enables safe extraction and analysis of actual purchase data to activate consumers in a highly attributable manner.

Publishers and Media Partners

• Differentiated offers to better engage and attract new audiences
• Opens access to new /larger budgets/revenue opportunity
• Enables new advertiser relationships (in-store only retailers, grocery, mfgs and cpgs)
• Online and in-store sku transaction tracking supported
• Enables new/differentiated data insights into consumer behavior that can be used for re-targeting

Bank and Loyalty Partners

• A more relevant and comprehensive rewards or loyalty program for your customers (70% of all coupons redeemed were for specific products or services)
• Opportunity to have manufacturer dollars or coop/MDF funds underwrite your rewards/loyalty program
• SKU matcher allows for fraud prevention potential with a view into the contents of a basket (exclusions like gift cards, additional savings/stacking. etc.)
• No expensive POS integration/maintenance, no initial or ongoing hardware/software purchases required to enable item level capability