Linkable Networks is a Boston-based venture-backed company that has developed dynamic card linked offer technology. We let cardholders link the offers and deals they want to their existing credit and debit cards. Following a one-time registration, linking an offer takes just one step (click, scan, or text). When a qualified transaction occurs, offer savings are automatically credited to the payment card account. For consumers, that means no clipping, printing or keeping track of offer terms and expiration dates. Linkable Networks’ platform is open, meaning that card members can be reached outside bank-controlled marketing channels, and it supports all forms of digital and traditional media.

The Company is looking for an outstanding Director of Marketing to be responsible for partnering with the senior management team to develop a creative marketing plan that enhances the company’s strategic objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE:

• Plan, justify, manage to budget and execute effective marketing programs;
• Ensure all marketing programs achieve clearly defined objectives, establish metrics to measure effectiveness/ROI and implement improvements as required;
• Conduct and analyze market research to determine company competitiveness;
• Define, maintain, and ensure consistency and appropriate presentation of the brand and company messaging;
• Support the PR agency in the creation and distribution of press releases;
• Direct the Company’s social media efforts, policies and practices;
• Direct the development of case studies, white papers, testimonials, collateral, etc.;
• Direct the design, creation of content, and maintenance for the Company’s Web sites;
• With support from the PR agency, manage and execute the company’s tradeshows and events;
• Develop and prepare key messaging and presentation materials for sales, including sales tools and collateral;
• Drive execution, foster innovation and solve problems creatively;

SUCCESSFUL CANDIDATES WILL HAVE:

• Bachelor’s degree required (master’s preferred) in communications, marketing, journalism, advertising, or related field
• A minimum of 8 years of related professional marketing experience working in a highly successful marketing role, preferably with consumer experience in the past 2 years;
• Proven background with successful social media program rollout and success metrics;
• Prior experience in a start-up or emerging technology companies;
• Knowledge of the mobile, digital and/or banking space;
• Strong business-to-business product marketing experience in all phases of bringing new products and features to market, from conception to launch;
• Ability to work effectively, knowledgeably and collaboratively;
• Strong oral and written communication skills;
• Strong problem-solving, strategic thinking, and analytical skills;
• Detail-oriented with the ability to manage projects from inception through execution;
• Able to prioritize, strategize, multitask and meet established deadlines;

ESSENTIAL PERSONAL AND OPERATING VALUES: Honesty and integrity are a must; passion, energy, flexibility, enthusiasm and commitment demonstrated in all aspects of representing the Company.