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Converting the Challenges of Loyalty into Opportunities and Performance
- Linkable delivers single purchase offer redemption, multi-visit offer redemption, SKU/item level offers or “always on” aggregate spend loyalty offerings to suit the varied preferences of your consumers. Linkable expands upon your loyalty program’s existing reach and frequency of engagement and customer acquisition potential through TLN; geo-targeted distribution of your offering through Linkable’s network of publisher partners across online, mobile, and print media channels.
- Consumers are enrolled in 7.4 loyalty programs on average, yet are active in only 4.7 (Maritz)
- 53% of consumers enrolled in loyalty programs stopped participating in at least one program in the past year (Maritz)
- With a Linkable-powered solution, there is no organizing or remembering of plastic or paper punch cards or loyalty cards/credentials. Linkable delivers automatic and anonymous savings redemption for program members with the cards that are already in the member’s wallet.
- 37% of a global loyalty study indicated that they would not join a program if it was too complicated (Nielsen)
- 46% of participants in a 2013 loyalty survey indicated ease of use is a top driver of loyalty (ClickFox)
- The Linkable solution operates with no POS integration, no employee training, no incremental hardware/software purchases or ongoing upgrade costs. Linkable also eliminates the need to create, deliver, manage, and update standalone loyalty cards or mobile applications by leveraging the payments cards and existing POS infrastructure.
- Linkable utilizes existing Visa, MasterCard, Amex and PayPal accounts as a means to confirm spend and/or offer redemption by tying them to your loyalty program
- Linkable accommodates and provides multiple rewards delivery options (payment card account credits, eGift, points, miles, etc.)
- Linkable’s solution does not require submission of the consumer’s name, address, phone number, or online banking credentials.
- 29% of loyalty members surveyed stated that one of the key barriers to enrollment is that programs require too much personal information (Maritz)
- The one-time consumer registration process is quicker, easier, and simpler than making an online purchase, and can be easily integrated into the loyalty program’s online and mobile environment
- Linkable enables one-click single sign on account registration with consumer’s Facebook credentials
- Linkable delivers 100% attribution for “clicks to bricks” and provides unique consumer data analytics and accommodates multiple rewards options (points, $, eGift, etc.)
- SMBs estimated that they will generate 17.7% of their total business over the next year through customer acquisition programs such as discount deals, daily deals, coupons or similar offers. (BIA/Kelsey)
- 76% of North American loyalty study participants indicated they are more likely to shop at a retailer that offers a loyalty program (Nielsen)
- 38% of SMB’s are using customer loyalty programs to deliver special offers and rewards for frequent customers,while another 21% anticipate adding a loyalty program in the next year. (BIA/Kelsey)
