Director of Product Marketing

Position Overview

The Director of Product Marketing will help drive the delivery of programs and projects in support of the retail market segment and all relevant products/services for Linkable Networks. This role requires the ability to translate trends, market-drivers and related ideas and concepts, into practical effective execution, including the ability to proactively identify key topics within the industry and align them with opportunities to position and promote Linkable solutions and/or thought leadership content.

This position will work with the Product, Marketing and Sales teams to create awareness and demand for Linkable’s retail-centric solutions; develop positioning and messaging; develop and execute national and local product marketing initiatives; launch new products and services; support the sales team on sales calls, sales training, client presentations, industry knowledge; be a subject matter expert on the retail market and Linkable’s differentiation; provide content for the creation of collateral and promotional materials; and work effectively with other areas of Marketing and other internal functions, as well as direct outside agencies and other vendors as needed.

Primary Responsibilities:

• Development and/or support of market segmentation and the highly effective positioning and messaging for all related products, services and strategies;
• Evangelize the brand and related products/services to all external and internal audiences to create demand and awareness for our solutions;
• Track and analyze competitors’ marketing strategies, tactics, positioning, products and capabilities to ensure effective and differentiated positioning for products/services;
• Ensure that Sales, Product Management, Client Support, and other employees are fully informed about marketing and communications programs, product information, etc.;
• Obtain voice of the customer/prospect and other input to ensure awareness of market challenges and problems that buyers need solved;
• Informs product requirements alongside product management;
• Plays supportive role in defining how products are presented to market, e.g. solutions;
• Participates in product pricing strategy;
• Develops messaging and positioning for products;
• Manages content creation for products and related solutions;
• Enables sales through development of appropriate tools;
• Ensures field readiness around products;
• Promotes products among influencers: analysts, media and social influencers;
• Supports sales in the field;

Required skills, experience and education:

• A proven self-starter with excellent organizational skills, who thrives in a fast-paced work environment and is capable of delivering exceptional work product under time constraints;
• The ability to manage multiple, complex priorities within demanding timeframes;
• Superlative writing skills, including the ability to craft powerful, engaging, and broadly accessible messages;
• Market knowledge and expertise in the CPG, retail, loyalty and/or media spaces a plus;
• A track record of performance excellence meeting targets and objectives;
• Strong analytical and planning skills;
• 6+ years in progressive B2B or B2B2C Product or Solution Marketing roles;
• Experience with a start-up company or high-growth business;
• University degree or college diploma in business;
• Proficiency with MS Office applications, including Word, PowerPoint, Excel and Outlook;
• Able to prioritize, strategize, multitask and meet established deadlines.