Do you know affiliate networks Linkshare, Commission Junction or EEAN? Omnyverse is similar, but with one significant exception: it doesn’t rely on pixels and cookies to track online attribution. Nor, do we use promo codes or print at home to drive shoppers in-store. Built on top of Linkable Loyalty and Impact Radius, Omnyverse powers Linkable Offers that are redeemable anytime, anywhere. No printing.. No promo codes. Just 100% digital, attributable and omni-channel offers and promotions.
Last-in attribution is the bane of your existence. What if you could show that it wasn’t a last-second Google search for promo codes that drove a sale? But rather, who drove the initial interest and, ultimately, the purchase. Well, now you can. Omnyverse is based on first-click attribution and, because the offer is clipped to the consumer’s credit or debit card, the attribution is cross-channel. This happens without POS or e-commerce integration and enables you to reach further in-store using a process that consumers want – Invisible Redemption.
Online to offline
As 44 percent of U.S. shoppers combine online and in-person shopping, Omnyverse perfectly complements today’s omni-channel, digitally savvy and highly mobile shopper. With 86 percent of shoppers researching online before they go in-store, Omnyverse enables retailers to deploy digital incentives that harness this behavior and directly drive in-store sales. And, as 93 percent of total retail sales are still generated at brick-and-mortar stores, Omnyverse is truly transformational in its ability to connect digital discovery to a physical purchase in a way that’s fully measurable.