Retail TouchPoints | May 28, 2015
And even though they are extremely tech savvy and in tune with quality, Adagio Teas’ target customers also are frugal. “However, some would feel embarrassed if they presented a coupon, especially in-store,” Cramer said in an interview with Retail TouchPoints. “So we loved the idea of taking away the physical aspect of coupons. With card-linked offers, Adagio Teas achieves this and still allows customers to save money without the ‘stigma’ of using a paper coupon.”