Today’s consumer is growing increasingly accustomed to having access to what they want, when and where they want it. Coupons, promotional offers, and customer loyalty programs are no exception. In March 2015, Linkable Networks commissioned Forrester Consulting to evaluate consumer preferences and pain points regarding in-store CPG couponing, and identify target segments for card-linked offers. To further explore this topic, Forrester developed a hypothesis that direct-to-consumer loyalty—if done properly – is incredibly valuable to the consumer, brand, and retailer. Loyalty experiences must be digital, frictionless, and effortless in order to drive true loyalty.
Brands and Retailers: Distribute your Scannables offer on all your social media sites, websites, newsletters, and via paid mobile media campaigns to your targeted demographic. We can reach 185MM smartphones. Use your own agency or let us handle your creative services and media buying. Your choice entirely.