April 21, 2015 | Press Release
Paperless site-to-store promotions deliver the success of performance-based digital marketing, in-store
BOSTON (April 21, 2015) – Linkable Networks today announced the launch of Omnyverse™, the first and only affiliate network with 100 percent digital offers, promotions and incentives. Built on top of Linkable Networks’ patented technology, Omnyverse enables retailers to digitally engage shoppers with SKU-level or storewide promotions and coupons that are redeemed automatically without paper, printing or promo codes. For the first time, retailers can leverage the efficacy of performance-based marketing to drive and measure sales, whether mobile, online or in-store, in a way that is easier and more rewarding for the shopper.
As 44 percent of U.S. shoppers combine online and in-person shopping, Omnyverse perfectly complements today’s omni-channel, digitally savvy and highly mobile shopper. With 86 percent of shoppers researching online before they go in-store, Omnyverse enables retailers to deploy digital incentives that harness this behavior and directly drive in-store sales. And, as 94 percent of total retail sales are still generated at brick-and-mortar stores, Omnyverse is truly transformational in its ability to connect digital discovery to a physical purchase in a way that’s fully measurable.
“The most impressive thing about Omnyverse is that it lets us measure the impact of our digital media based on actual sales both in-store and online – not test and control as we’ve had to use in the past. Our customers love the simplicity because there is nothing to forget – no promo codes to remember, nothing to print – and they get their reward regardless of where they purchase,” said Michael Cramer, chief executive officer of Adagio Teas. “We’ve always known that our digital marketing has driven in-store sales. Finally, we can actually quantify exactly how big that impact is.”
The Omnyverse network has scaled quickly and already reaches more than 50 million consumers each month across more than 30 leading publishers, such as SlickDeals, Shopathome and savings.com. Omnyverse is similar to traditional affiliate networks with one significant difference – all Omnyverse offers are linked to the shopper’s credit or debit card so they can use them in-store or online with proper first-click attribution no matter where they buy. As 78 percent of shoppers want coupons to redeem automatically, Omnyverse is uniquely positioned to bridge the gap between digital and physical in a way that is smarter for the shopper and the retailer.
“Shopper behavior has changed. A massive shift away from pre-printed or print-at-home coupons to an all-digital, frictionless shopper-centric experience is well underway. Omnyverse not only satisfies the desires of today’s digital savvy shoppers, it provides retailers with the first fully digital, closed-loop coupon solution that bridges online and offline,” said Jeff Jensen, executive vice president, general manager of Omnyverse. “Unlike traditional affiliate networks, Omnyverse’s ability to drive SKU-level promotions is a true game-changer as retailers can now offer their vendors completely risk free pay-for-performance co-op and co-marketing programs.”
For the consumer, the experience is simple. They easily find offers and coupons in the same way that they already do – on their favorite deal site, the retailer’s site, their smartphone or even in-store signage. Offers range from individual products to cross-category bundles and can exclude locations, categories, brands or products as determined by the retailer. Once registered, they link offers to their preferred credit or debit card with a single click and they’re ready to save. In three steps – link, shop and save – the savings are delivered and appear on their statement. Nothing to clip, print, present or lose.
Omnyverse is now available for U.S. retailers and publishers. For more information, please visit www.omnyverse.com.