Omnichannel. A recent buzzword that’s hard to escape, no matter the conversation. Regardless of the perspective, at its core the meaning is simple. Put the shopper at the center of everything you do.. For example, why do consumers have to choose between online and in-store? Between printed coupons and mobile ones? Why can’t they just see an offer they like and redeem it anywhere they want? Truth is they can, and the power to do so is already in their wallets.
Nearly 80% of shoppers want coupons to redeem automatically. Why? Because finding, printing, clipping, sorting and remembering them is a pain and incredibly inefficient. It’s no wonder only 1% of coupons are redeemed. With the Linkable Platform, the experience is simple, smart and automatic:
Every offer is measured, providing 100% attribution. Now, you’ll know that your advertising and promotions are working based on real sales across all channels.
Until now, the only way to connect digital and physical was through print at home. While it served its purpose, the innovation has since expired. There is now a smarter, easier and cheaper way to bring national, digital campaigns into stores. It’s called Omnyverse and the idea is simple. Engage and reward your shoppers wherever they purchase and provide the right attribution… regardless of channel. Why? Because your shoppers don’t care about omni-channel, attribution or measurement. They care about getting the right discount or reward regardless of where they buy. And, they want it to be an easy, and automated, experience.
By removing the friction of coupon redemption, you can focus on delivering a great experience for your shoppers – and one that gets them through checkout quicker (wherever they shop). Not to mention, no lost sales from shoppers who forget their coupons.
Coupon redemption is expensive and slows down the checkout process while adding unnecessary time and cost. But, what if it could happen automatically… and in the background? It would be cheaper, faster, and easier and be exactly what shoppers want. We call it Invisible Redemption™. It occurs when coupons are linked directly to the shopper’s credit or debit card and redemption happens seamlessly when they swipe their card to pay. No printing at home. Nothing for them to lose. Just a great experience that expedites checkout and lowers your costs.
With more and more leading brands reallocating national dollars to purely digital campaigns, you need to be one of the places that shoppers can redeem these offers. It’s possible today, and it’s awesome.