Direct-to-Consumer Loyalty

Building and maintaining loyalty with consumers is a never-ending battle. In fact, over half of a brand’s most loyal consumers leave each year, which makes the rewards from boosting loyalty that much bigger. The real challenge, however, seems to lie within a simple question: Who owns the consumer? Is it the brand or the retailer? We say why can’t it be both?

Consumers have loyalty to both retailers and brands. The majority of retailers have loyalty programs in place that reward consumers for their purchases. Why can’t brands do the same? Now, you can. Instead of relying solely on coupons and discounts to retain your most loyal consumers, you can reward them for what matters – their loyalty.

Print-at-home and load-to-card coupons have been stopgaps in the goal of trying to directly engage consumers. And because they’re based solely on discounts, they only appeal to a subset of your consumers. While there are plenty of reasons to present coupons and discounts to consumers, they should not be the foundation of a loyalty program. With Linkable Loyalty you can provide discounts in a way that makes the entire redemption process automatic and easy for everyone.

Only Linkable provides a platform that enables brands to:

  • Build direct-to-consumer loyalty
  • Distribute coupons that redeem automatically
  • Convert printed media to digital offers redeemable at any retailer
  • Simplify and digitize the rebate process

Always-on loyalty

Loyalty doesn’t start and stop. It’s always there and it should always be on. Consumers love being rewarded for their loyalty, with Millennials specifically preferring loyalty over discounts. So much that half of Millennials say they will not be loyal to a brand that doesn’t have a loyalty program. Your consumers want this and best of all, you can now directly incent, measure and reward them based on what they spend across multiple retailers. It’s your brand, they’re your consumer, and they’ll appreciate it.

Site-to-store

Print-at-home was a good idea when it was invented a decade ago, but times and technology have most certainly changed and so have consumer expectations. They want a smarter way to be engaged and ultimately, to save. Yes, savings and deals have become a core element of the marketing mix, but print at home is no longer the way to go. You need paperless site-to-store, and it starts with a simple concept: Linkable Offers. What’s the one thing every consumer uses during nearly any transaction? Their credit or debit card. Accepted everywhere and always with them, Linkable Offers let consumers take advantage of the promotions, coupons, rebates and the like in a way that is most convenient to them. No matter where they shop, your consumers can be rewarded for their loyalty.

Social-to-store

It goes beyond just site-to-store. In the past, quantifying the impact your social media has on your sales has been limited and is usually driven by test-and-control. But what if you could use social media to provide your followers with ways to reward their loyalty and directly measure the sales lift? With Linkable, your social media becomes actionable, driving consumers to an offer or promotion they can Link to their card and use in-store. Create a page on Facebook or a Twitter campaign that rewards consumers when they reach certain levels of spend – something you can now track across all channels. Take social to a place it’s never been before - in the store.

Screen-to-store

Properly attributing your digital and mobile advertising is incredibly difficult because it’s nearly impossible to connect a single consumer to the exact piece of media that drove their interest. Until now! With Linkable Offers, you can add an actionable and measurable promotion, reward or coupon to your mobile, digital or video ads. When the consumer links this offer to their credit or debit card, you’re able to measure the impact it has on in-store purchases wherever they shop. No more test-and-control. Real data based on real sales. Doing so will enable you to optimize your advertising, targeting and rewards to drive the optimal flow of new and loyal consumers. Even better? You’re giving consumers what they want – a unified experience across all of your channels.

Invisible Redemption™

Nearly 80% of shoppers want coupons and discounts to be applied automatically. In other words, they’re tired of the fumbling. Be it paper, mobile, promo code, smoke-signal, or whatever…it’s a hassle. But, there is a better way – Linkable Networks’ Invisible Redemption™, our automatic offer processing feature. First, a consumer sees or receives an offer they like. Next they Link it to their card. When they are ready to purchase, the offer is processed automatically upon swipe. Talk about saving on both time and money!

Ready to start a direct dialogue with your consumers? Give us a shout! We’d love to talk to show you how quickly you can get started.

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