Linkable Loyalty

There has been a wall between you and your consumers. And, this wall is causing you to lose more than half of your most loyal consumers each year. But, what if you could actually build loyalty anywhere your consumers purchase? Online, on their mobile as well as in a store. This isn’t discounting every purchase. Save the discounts to drive volume, entice trial or regain lapsed consumers (you can do that smarter too with Linkable). Instead, reward loyalty… over time and directly with your consumers.

Why? Consumers, especially Millennials, value loyalty over discounts. The challenge, however, has been with so many different places for consumers to purchase, how do you build and reward loyalty across multiple channels? And, do so in a way that doesn’t require them to do any extra work! Print-at-home and load-to-card were supposed to solve both of these challenges. Unfortunately, they’ve fallen short of consumer expectation as they require too much work, are often specific to a limited set of retailers and are focused on discounts, not loyalty.

Linkable Loyalty is additive to your existing media, CRM and loyalty efforts that enable you to:

  • Build direct-to-consumer loyalty… across retailers
  • Distribute coupons that redeem automatically
  • Convert printed media to digital offers… and properly attribute
  • Simplify and digitize the process of rebates

Omni-channel Linkable Offers

Card Linked Offers are foundational to our platform as they enable us to connect nearly any merchant or brand to 200 million accountholders from American Express, MasterCard, PayPal and Visa. Linkable Offers take this one step further and are different from what’s known as Card Linked Marketing. With Linkable Offers, it is the consumer or shopper, not the brand, bank or retailer, who selects which offers they want. And, they can select from a wide array of offer types including:

  • SKU/Item – exclusive to Linkable and focused on promoting specific products, SKU-level offers let you reward or incent single-product purchases.
  • Department/Category – another Linkable exclusive, Department/Category offers drive volume and frequency within specific groupings defined by you.
  • Excluded items – focused on supporting other offer types, this enables you to exclude specific items or categories to ensure proper usage.
  • Store location(s) – focused on driving volume and frequency at a specific store location or set of locations, these can be used independently or as part of another offer type.
  • Discount on Spend – focused on driving volume and frequency, these can reach across multiple retailers and run over time.
  • Basket Threshold – focused on boosting basket size, these are specific to select retailers and applicable across a single trip.
  • Multi-visit – focused on driving frequency and changing behavior, you can simply reward consumers for the frequency of their visits.
  • Bundled – focused on driving cross-category sales, you can reward or entice consumers to buy multiple products during a single trip.
  • Storewide – focused on driving return visits or purchases, storewide (also known as whole-store) offers entice consumers to shop the entire store.

Flexible Reward Types

Cash-back isn’t the only offer type available on offers or loyalty programs. Linkable also supports points programs, e-gifts, iTunes, digital currency and more.

SKU Matcher

One of the biggest challenges of most digital couponing or promotional platforms is point-of-sale (POS) integration. Good news. No POS integration needed here. SKU Matcher is Linkable’s Patented technology that securely sniffs transactions (post-purchase) and looks for matches between unique ID’s and the necessary purchase criteria (amount, SKU, location, etc.). SKU Matcher resides inside the firewall and all communication is initiated as an outbound request to SKU Central. Additionally, no credit card data (PAN) is passed to SKU Central, meaning your consumers’ data remains secure. Linkable is a PCI Level 1 accredited company and we take data security seriously. It’s built into our DNA.

SKU Central

Think of SKU Central as the processor of loyalty. When a consumer links an offer, it is captured by SKU Central which notifies SKU Matcher to watch for a specific purchase by a specific consumer (and even at a specific location). When it receives a notification from SKU Matcher that a consumer has successfully made an appropriate purchase, it initiates the reward process directly through the appropriate network. And, to make sure that the system is functioning properly, SKU Central performs regular health checks on SKU Matcher to ensure reliability, accuracy and security.

See how you can bring always-on loyalty to your brand or stores.

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